Find Your Decorating Style
Find Your Decorating Style
(ARA) Are you a little bit country? No, this isn't an article chronicling the '70s dynamic duo of Donny and Marie Osmond. Actually, the question refers to today's decorating trends. Research conducted by Creative Specialties International, a division of Moen Incorporated; and Rooms of America, a consumer research organization, have found that consumers typically decorate in three primary thematic approaches: country, casual/contemporary and traditional.
The Person Behind The Style
Now that we know how Americans decorate, let's take a closer look at the person behind the style. What type of individual decorates in a country fashion versus contemporary? Does a certain age dictate a style? Do particular colors influence a decorating trend? Rounding up the largest decorating style, consumers who decorate in a casual fashion take their direction from many sources, including the pages of Pottery Barn catalogs or Martha Stewart magazines. Once thought of as a style filled with black plastic chairs and combinations of chrome and glass, this decorating theme now includes clean, simple lines, geometric shapes and neutral colors such as beige, white and gray. Furniture and accessories falling under this style typically include light woods, such as natural maple. The traditional style of decorating hasn't changed much over the years. Its trademarks still include rich, ornate designs and deep, dark colors -- a classic look that never goes out of style. Jewel tones, such as emerald green, burgundy and navy blue, are very popular, as are ornate detailing in polished brass and gold. Woodwork and furniture in this style is typically made of leather, cherry wood and dark stains. The country style of today no longer features the '80s look of plaids, ducks and pineapples. Instead, today's "cool" country is very stylish -- a favorite of baby boomers and Generation Xers. The trend here is displayed through a mix of bright colors, such as lime green, bright blue and red, as well as softer tones including some pastels and earth tones. Much of the furniture in this style is sturdy and overstuffed, and features a crackle or distressed painted finish to give it almost an antique, nostalgic style. It's the perfect approach for those seeking a comfortable, "relax and put your feet on the coffee table" feel.Style In The Bath
Many believe that decorating trends are limited to family rooms, kitchens or dining areas. However, that theory no longer holds true. In fact, the decorating survey found that more than 75 percent of respondents said that decorating themes are "somewhat important" to "extremely important" in their master bath or powder room. What does that mean to manufacturers of bath-related products? According to Eric Jungbluth, vice president and general manager of Creative Specialties International, "Consumer style preferences are our No. 1 consideration when designing new bath accessory collections. We take these survey results seriously and even conduct our own focus groups to further substantiate consumer preferences." According to the survey, chrome is still the most popular bath accessory finish, but brushed nickel, consumers' second choice, is on the rise. In addition, other finishes, such as oil-rubbed bronze and wrought iron, are also increasing in popularity with consumers. In fact, non-chrome finishes represent almost half of bath accessory sales. It doesn't matter whether you decorate in a country, contemporary or traditional style, it's the finishing touches that can really make a difference in any décor. For instance, simple bath accessories, such as a stylistic open towel ring or decorative glass shelf, can add a touch of innovative design to a powder room or bathroom. "Homeowners are starting to realize that bathroom decorating doesn't end with the faucet and showerhead selection -- it's really just the beginning," said Jungbluth. "Accessories are now manufactured in so many varieties -- including those that actually match the design and finish of faucets -- that they truly add another dimension to bathroom decorating." Thinking "out of the box" and using traditional accessories in non-traditional ways can alter the overall feel of a room. Following are a few, simple decorative ideas to use bath accessories as stylish additions to a room, rather than simply as functional pieces.- To add a soothing and intimate glow to a room, try placing small votive candles in existing (or new) soap or tumbler holders. In a larger bath, use tall tapers to complement the smaller candles and add drama to a room.
- If counter space is a concern, install a decorative glass shelf on a wall. Its purpose can be more than functional -- place fresh flowers, potpourri, or small photographs on the shelf to add a bit of character to the bath.
- Larger photographs, that may not fit on a glass shelf, still can find a "home" in the bath. Experiment by suspending a picture frame with a colorful ribbon, and hang it from a unique robe hook. Try using a frame that matches the accessory style and finish to complete the room's look.
- To add color to a room, throw away the paint brush! Instead, install double towel racks and place a variety of towels on them in different sizes, colors and textures. Many towels are available in whimsical prints and styles to liven up a bath or powder room, and can be changed regularly to create a different décor in a minute.
- On a budget? Place fresh flowers in a toothbrush holder to add a bit of color to the bath room. Or, hang decorative robe hooks in a unique pattern on the wall to enhance the character of a room.
Courtesy of ARA Content

